Alltold x Innovid: Inclusion in the most viewed CTV ads of H1 2024

There's no question that inclusive marketing is good for business. The question now is: is my marketing inclusive? How do I measure it? And how do I compare?

Alltold and Innovid teamed up to measure the inclusion in the top 1000 CTV ads of H1 2024. In this report we get a glimpse into what we are most exposed to, the gender expressions, ages, skin tones, body sizes, visible disabilities, and sexual orientations - not just around tentpole events like the Super Bowl, but every day.

We're committed to measuring and tracking this each quarter, and are excited to release this first view. Take a read and let us know what you think.