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In our lifetime, our media landscape has changed dramatically.

When we were young, we remember a small set of channels on TV and everyone watched the same thing. The internet was in its infancy and ads were scarce. Movies were seen in the theatre and then rented at Blockbuster. There was choice, but not a ton of it. You often had the same media diet as your neighbors and friends. You could wrap your arms around the set of options and you knew which sources were reputable.

Today, the media landscape is radically different. Not only has the content available through traditional channels exploded (it feels like there are exponentially more tv channels, movies released, and ad spots available), but new channels have emerged. Social media, streaming, and video platforms provide us with more content each day than we could conceivable consume in our entire lifetime. We rely on algorithms to cut through the noise and surface the stuff we want to see.

And now, Generative AI is ushering in a new era of media, one where the sheer volume of content will explode again. In this new era, advertisers need to find new ways for their creative to breakthrough, tv and film studios need to leverage new innovation in their creative process while telling stories that resonate with an increasingly diverse set of communities, and we all need better algorithms to find the quality out of the quantity.

At Alltold, we’re building the technology we all need in this new era of media.